We would like a set of image ads created for use on Google's display network plus a banner for a landing page. The ads will direct visitors to a custom landing page with the same banner.
Feel free to be creative to make us standout and create interest. The TK Carsites name has fairly good name recognition in the market and will certainly be remembered if we use this ad for remarketing. One of the challenges is that the market for websites is very crowded with many competitors, a few of them larger than us, and most of them smaller. Currently over 700 dealerships nationwide use our websites.
The purpose of any ad is of course to drive clicks for interest in our Website product. You can find a description of this product at http://www.tkcarsites.com/websites.aspx. We will likely develop separate banners for other Internet Marketing products such as SEO, Social Media, and Mobile Sites. These other products are not part of this assignment.
The specs for the ads are:
• 760 x 200 Landing page banner
• 468 x 60 Banner
• 728 x 90 Leaderboard
• 300 x 250 Medium Rectangle
• 336 x 280 Large Rectangle
• 160 x 600 Wide Skyscraper
• 120 x 600 Skyscraper (optional, very few displays and low click-through)
• 250 x 250 Square (optional, very few displays and low click-through)
• 200 x 200 Small Square (optional, very few displays and low click-through)
File size limit is 50k, and accepted formats are .gif, animated .gif, .jpg, .and png.
The target market is the US.
Deliverable should include either .psd or .ai files, layers, with all the fonts you used included in the package (so we can edit the copy).