What industry do you think your business is most related to?
Accounting & Financial
Tell us a bit about who you are and the people you reach
comdirect is a direct bank and offers various financial services.
The advertised product is a power-saving calculator in the testing phase. The tool indicates potential savings.
What inspires you and how do you envision the design for your business?
The teaser should gain the attention of customers and encourage them to click on it. The teaser should contain the following attributes:
- be modern
- be innovative
- possibly emotionally
- images should revolve around the topics 'saving money' and/or 'electricity' - please do not use or further develop the existing image from the example in the appendix - we are looking for great & innovative new ideas!
- can possibly be humorous and provocative, but the provocation should not be directed against the customers
- it should catch the attention of the customer, but nevertheless should not stand in contrast to the minimalism of the next page and the seriousness of the revenue site
- it may be playful
- customer should know that the banner advertising does not come from an external website, but indeed is a comdirect teaser. Therefore, please follow comdirect’s color style guide (see Corporate Manual picture attached). The corporate logo does not have to be included.
- the wording should be taken from the example teaser (see appendix)
- 223px width, height variable (about 500px)
- resolution: 96dpi
- 40 KB max
- use system font Verdana for the text
- output format: png or jpeg
The sample image from the appendix has the correct text and the corporate colors. However, it seems a bit outdated especially because of the image. Thus, it serves only as a text template and guidance, but does not convey the mood of the desired teaser!