Intelligent Investor got their new banner ad by running a design contest:
Banners for an investment advice product
Check out Intelligent Investor's Banner ad contest…
Accounting & Financial
Intelligent Investor provides investors with exceptional analysis and advice. Our research focuses on companies and securities listed on the Australian Securities Exchange. Our target audience is older, wealthier investors who need advice in order to invest confidently.
What's your vision?
--- Our company --- Intelligent Investor provides investment advice. We want to be perceived as trustworthy experts. We're serious in our analysis but pride ourselves on being casual and treating customers as individuals. This landing page gives a very good overview of what we do and how we do it. It's the best place to draw inspiration for these banners. http://landing.intelligentinvestor.com.au/efy14-join-1-test --- The brief --- I'd like four different gif banners designed. Two banners will have CTAs to take out a free membership to trial our stock advice product, and two other banners will have a CTA to sign up for a discounted campaign offer. I'd like each banner to have different CTAs, colours etc. --- Free trial CTA banners --- Banner 1 - 300x250 px Banner 2 - 728x90 px These banners should compel people to try our share advisor free for 15 days. They get access to all our recommendations and advice. We've historically been too safe and boring with our banners. Keep away from stock pictures of old rich people. Be as creative as you want. You can choose whether they're animated gifs or static. As for text copy for the ads, you can draw on the landing page above or there are many examples of possible text in this file. Feel free to use anything in there. https://docs.google.com/document/d/1ptFffkF7WkeTo9F1s8KXUjwB__-Y6uuOXwjzF15Wtn8/edit?usp=sharing --- Campaign CTA x 2 --- Banner 1 - 600x315 Banner 2 - 160x600 These banners will be used for remarketing to people who have already showed interest in becoming a paid member to our share advice product. This year our offer is a discount of $129 plus $351 in additional value. You can see all the details here: http://landing.intelligentinvestor.com.au/efy14-join-1-test As these users will already know the company and product, these banners should focus more on the offer. Previous banners that we've used include these: https://drive.google.com/folderview?id=0Bz8HH684HO3icUc0X28xZTJ1WlU&usp=sharing Again, be as creative as you want. We don't want nicer copies of the old banners. We want your best original ideas. And make sure you stay close to the colour schemes that exist in the banners and branding. We use a lot of black and you probably should too. Our brand is very valuable and we want the banners to reflect that value.
We're always running new ad campaigns and we'd love to build an ongoing relationship with the right designer. We need banners all the time so there's high potential for further work.
Every design category has flexible pricing for all budgets. Banner ad starts at 329 kr..
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their banner ad.
Designers across the globe delivered design magic.
Intelligent Investor collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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