--- Our company ---
Intelligent Investor provides investment advice. We want to be perceived as trustworthy experts. We're serious in our analysis but pride ourselves on being casual and treating customers as individuals.
This landing page gives a very good overview of what we do and how we do it. It's the best place to draw inspiration for these banners. http://landing.intelligentinvestor.…oin-1-test
--- The brief ---
I'd like four different gif banners designed. Two banners will have CTAs to take out a free membership to trial our stock advice product, and two other banners will have a CTA to sign up for a discounted campaign offer.
I'd like each banner to have different CTAs, colours etc.
--- Free trial CTA banners ---
Banner 1 - 300x250 px
Banner 2 - 728x90 px
These banners should compel people to try our share advisor free for 15 days. They get access to all our recommendations and advice.
We've historically been too safe and boring with our banners. Keep away from stock pictures of old rich people. Be as creative as you want. You can choose whether they're animated gifs or static.
As for text copy for the ads, you can draw on the landing page above or there are many examples of possible text in this file. Feel free to use anything in there. https://docs.google.com/document/d/…sp=sharing
--- Campaign CTA x 2 ---
Banner 1 - 600x315
Banner 2 - 160x600
These banners will be used for remarketing to people who have already showed interest in becoming a paid member to our share advice product.
This year our offer is a discount of $129 plus $351 in additional value. You can see all the details here: http://landing.intelligentinvestor.…oin-1-test
As these users will already know the company and product, these banners should focus more on the offer. Previous banners that we've used include these: https://drive.google.com/folderview…sp=sharing
Again, be as creative as you want. We don't want nicer copies of the old banners. We want your best original ideas.
And make sure you stay close to the colour schemes that exist in the banners and branding. We use a lot of black and you probably should too. Our brand is very valuable and we want the banners to reflect that value.