We are looking for a “thumb stopping” campaign banner to use in a Facebook campaign. The theme of the campaign: “No control vs full control.” Purpose of the campaign: app downloads.
Suggested theme for banner content:
Reflect a situation in life that is messy and troublesome. Put this in contrast with something that is well organized, for example cooking dinner while the kids are running around in a chaos vs. cooking dinner and the kids are playing calmly. Or a close-up photo of a person looking really confused vs a close up of the same person looking calm and in control: “No control vs. Full control”
1. Connect the text with the image e.g. included in the banner, attached with callouts alongside the illustration or however you see fit. The text will be translated into Swedish at a later date.
2. Use colours from the attached style guide. Get inspiration from, or use graphical elements from the style guide.
3. Do not iterate anything stereotypical for insurance industry. We do not want to be associated with the insurance industry.
4. If you illustrate or use photos of people, these should not be gender stereotypes.
Looking forward to being wowed! Good Luck/Lycka till