We are looking for a creative genius to help us create a banner set, targeted for people who have been putting off life insurance.
Demographics of the banner should be: men or women, between the ages 35-65, English speaking within the US, $120K+ income bracket, paying for children's college tuition, and has a mortgage.
These banners are going to be used for a call in campaign, so instead of having the traditional "click here to get a FREE quote" call-to-action button, the call-to-action should be to get the prospect to call a phone # for a FREE quote (see attached "Clean banner design.png" for an example of this). Note: We will need to be able to modify the phone # when you submit the native design files.
Headline Copy you can use include:
"Have You Been Putting Off Life Insurance?"
"Are You Putting Your Family At Risk?"
"What Happens If You're Not There To Provide For Your Family?"
Additional promotional text you can use in the body of your banner ads include:
"Less Than $1/Day for $250,000 of Life Insurance Coverage. Get a Quick Quote Now!"
"Term Life Insurance As Low As $14 Per Month For $250,000 Of Coverage"
"Protection For As Little As $1/Day. Request a Free No Obligation Quote"
"Term Life Insurance As Low As $21 Per Month For $500,000 Of Coverage"
Banner Sizes we'll need include:
120 x 90
125 x 125
320 × 50
468 × 60
728 × 90
250 × 250
200 × 200
336 × 280
300 × 250
120 × 600
160 × 600
Please be creative and focus on subtly bringing attention to a topic that many people do not want to think about...Death. Just remember to do this in a classy way. I've attached an example of a banner ad that hits on the right EMOTIONAL MOTIVATION of protecting one's family but the creative goes WAY overboard with using imagery that is too disturbing (see attached "Too Negative.png"). We do not want our brand associated with this type of marketing (kids crying in front of tombstone, etc.).
Instead see attached example creatives that we've seen work on other campaigns that are a bit more subtle but could be improved on. We've found directional stock photos (images where the model is pointing at or facing the headline) tend to do well in addition to the fading parents creative concept (see attached "fading away creative.png"). Also see the "Sample Geico banner" for a good example of a banner that is simple, uses directional imagery and stands out thanks to the bright yellow.