It’s not uncommon to associate the word ‘packaging’ with the protection of a product. But these days, packaging design takes many forms. While many actually go down the functional route of keeping products safe, others use packaging to entertain and help brands stand out in the eyes of the customers.

From clean, muted colors to whimsical details that lighten the mood, the designs that customers gravitate towards these days hint at the importance of creative packaging.

Here’s why good packaging design matters, and a whole host of packaging ideas to get your creative juices flowing!

person painting four packaging designs
Illustration by OrangeCrush

Why good packaging design matters

It helps sell your product

With online sales soaring, packaging becomes an integral part of the buying experience. In fact, 40 percent of customers say they would purchase a product only if it comes in a gift-like, premium packaging.

Next to functionality, creative packaging helps sell products. It turns the curious into buyers and transforms the one-time adopters into regular customers. It helps fill in the gap that a physical shopping experience has left, and keeps customers connected to brands.

It keeps it top of mind

Great packaging design can create a positive experience for your customers. The unwrapping experience has become part of the product experience. So it comes as no surprise that the more memorable the packaging design is, the more likely customers will keep your brand in mind.

It’s an extension of your brand

Your packaging is an effective way to showcase your brand. Keeping your design cohesive across logo, packaging and website (among others) is a sure-fire way to make your customer recognize your brand, values and purpose. Creative packaging design will help your product be recognized well beyond your location, and win over new customers you couldn’t otherwise reach physically.

Creative packaging ideas to rave about

Whether it’s to retain loyal customers or win over new fans, these 40+ packaging ideas will help make it a memorable unboxing experience:

Clever and comical

Play on words and comical treatment of your product combine to lift your packaging design’s game, and make it all the more memorable. See these clever examples of using common idioms and strategic placement of illustrations that elevate the products:

Packed Like Sardines packaging design
Packed Like Sardines packaging design by Vlastislav
Wanna Date? spread packaging design
Wanna Date? spread packaging design by katerina k.
Beef Jerky packaging design by Holiday26
Fish packaging design
Fish packaging design by mohammed samir

Whimsical and child-like

Illustrations of a child-like imagination that keeps your branding playful is another creative packaging design idea. See these whimsical examples that are guaranteed to put a smile on a customer’s face, and make them seriously think about buying the product.

Best Raisins Ever packaging design
Best Raisins Ever packaging design by Chupavi
Bakery wrapper design
Triticum bakery packaging design via Lo Siento Studio
Poilu brush packaging design
Poilu brush packaging design by Simon Laliberté via Behance
Slow Corp packaging design by goopanic

Take a hint

Giving a hint of your product is always a great idea, especially since it can help influence the buying decision of your customers. Adding clear paneling and cut-out details serve both as functional and creative elements of packaging, as these designs showcase.

rice packaging design
Rice packaging design by Blukki
soap packaging design
Soap box packaging design by Alpha_Creative
Kitchen spice packaging design
Kitchen spice packaging design by gianni88
Pits in Bowties packaging design
Pits in Bowties packaging design by syakuro
tea packaging design
Tea packaging design by sunnyfrog
Wich Cream? packaging design
Wich Cream? Ice cream sandwich packaging design by Mila Katagarova

Bright and organic

Organic silhouettes have been around for a while, but this time around it gets an update by way of softer, curved edges—think blobs, waves and circular shapes—and relaxed aesthetics like coloring outside the lines.

Odwoj maternity product packaging design
Odwoj pregnancy belt packaging design by Fe Melo
Southie Sips can design
Southie Sips can design by aran&xa
Sanctuary bath bombs packaging design
Sanctuary bath bombs packaging design by aran&xa
keto packaging design
Matcha latte packaging design by Eva Hilla
Our Earth Beauty packaging design
Our Earth Beauty packaging design by gianni88
coffee packaging design
Coffee packaging design by joanna333


Multitasking isn’t just reserved for human beings. Some creative packaging ideas apply the same logic and delight us all with clever and innovative designs that not only protect but also help customers interact better with the product or serve a second purpose.

Cleaning product packaging design
Cleaning product packaging design by StanBranding
Butter! Better! packaging design
Butter! Better! packaging design by Yeongkeun Jeong via designboom magazine
HangerPak mailer box design
HangerPak packaging design by Steve Haslip via Retail Design Blog


Flip the script and present your product in surprising, unthinkable ways!

Whether it’d be designing unusual packaging shapes or some fun touches like test tubes for teas, these unconventional packaging ideas capture the customer’s attention, add to the customer experience and keep your brand top of mind. Plus these creative packaging ideas are sure to thrill.

Zaika Spices packaging design
Zaika Spices packaging design by Jordan Evans via Behance
Fun packaging for bath bomb by TikaDesign
Bath bomb packaging design by Designbaharbd
tea packaging design
Tea packaging design by Raveart

Geometric delight

Old-school doesn’t have to mean predictable. Geometric shapes call back to retro-style designs of the 60s and 70s that offer comfort of the familiar for customers. But this time, these shapes get taken to the next level by mixing in detailed illustrations, like Mad pepper’s design for Rawr!, or adding patterns within the shapes, like monostudio’s CBD candy packaging design.

Your Vita packaging design
Your Vita supplements packaging design by gianni88
Playing cards packaging design
Playing cards packaging design by Coshe®
CBD candy packaging design
CBD candy packaging design by monostudio
Rawr! packaging design
Rawr! packaging design by Mad pepper

Minimalist design

In this chaotic new world where we deal with a lot on a daily basis, sometimes all we need is a reprieve. It’s no surprise then that brands opt for gentler, muted shades and clean lines for their packaging designs because they inspire soothing, feel-good moments in customers.

Some of these creative packaging examples choose pastel colors over their brighter, neon counterparts. Others restrict themselves to using no more than 2 colors in their packaging so as not to overstimulate the eyes. And some employ smooth, flowy lines instead of jagged edges in their illustrations to convey calm and softness.

Yellow Beauty cosmetics packaging design
Yellow Beauty cosmetics packaging design by Eva Hilla
Cryo Supply packaging design
Cryo Supply packaging design by gianni88
Tea packaging design
Tea packaging design by gianni88
My Green Vibes packaging design
My Green Vibes packaging design by Blukki
Natural High packaging design
Natural High packaging design by monostudio
coffe packaging design
Coffee packaging by Redsoul™

Color gradients

This trend calls back to the Y2K nostalgia we’ve seen in the last couple of years. But forget the holographic and chrome. Instead think of softer color combinations like pink, blues and purple. The effects are eye-catching blended color combinations that have a fluid look and feel.

Eyemetics packaging design
Eyemetics packaging design by gianni88
beverage can design
Beverage packaging design by Silicium Studio
Northern Elixer packaging design
Northern Elixer packaging design by Mad pepper
Azure capsules packaging design
Azure capsules packaging design by K .art
Sour Kush Candies packaging design
Sour Kush Candies packaging design by Terry Bogard
Onda Divino wine bottle design
Onda Divino wine bottle design by LucaToni

Textured packaging

With accessibility becoming more and more of an integral part of the design process, it makes sense that we see an increase in using textures in packaging material. Think embossed detail, cutouts and adding extra materials to an otherwise smooth surface of the packaging.

Ikhor wine label design
Ikhor wine label design by Dan Newman
B22 Health packaging design
B22 Health packaging design by — P R E M I U M —
Dear Ocean packaging design
Dear Ocean packaging design by Yokaona
Sloth gin packaging design
Sloth gin packaging design by ShortFuse

Where to from here?

As more and more people crave an exciting, visceral interaction with their products that rivals a memorable physical shopping experience, creative packaging design is definitely something that more brands are investing in. And that naturally opens up more opportunities for innovation and originality in packaging designs today and into the future.

If that’s a difficult thought to wrap your head around, look to our amazing list of packaging designers to help you out today.

Need creative packaging designs?
Our designers can help you create just about anything.

This article was originally written by Samual Lundquist and published in 2016. It has been updated with new examples and information.