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How williamj started their book cover journey
Who are you known as?
William Jordan Associates, Inc.
What industry do you think your business is most related to?
Accounting & Financial
Tell us a bit about who you are and the people you reach
We are a high end money management firm providing financial advice and recommending/managing investments for our clients.
What inspires you and how do you envision the design for your business?
My book, titled Strategic Wealth, covers several of the unique strategies we have used with our clients to their great benefit.
We focus on protecting our client's principal so they don't lose money when the markets go down. Protection is one of (possibly the) most important things we do. We also have several ways to create more income for our clients than they receive from other firms. Finally we have a proprietary method for maximizing their retirement income (or allowing them to retire sooner).
The book should come across as very professional, almost like a high end law firm. We are not trying to look creative or cutting edge. Someone looking at this cover should perceive the author to be very intelligent, conservative in terms of protecting assets. If you can add to that the perception of our firm being innovative in finding and implementing unique investment strategies (without sacrificing the intelligent/professional/conservative style) all the better. If innovative doesn't fit in but it completely hits the mark of intelligent/professional/conservative that's excellent.
I have attached a copy of our firm's logo to give you an idea of the colors we use (blue and steel grey) along with the logo style.
The book will be hard cover and about 120 pages thick so not quite as thick as the usual. As a hard cover, the design needs to include the inside front and back flaps and not just the front/back cover.