The biggest challenge is to creat a brand and logo that combines the classical concept of European bread with the modern life style of Queretaro. We are located in a small mall, with only 3 business, a drug store, a dry cleaner business and us, a bakery. The drugstore has good traffic, so we want to capture those clients. We are new as a business so we want to make ourselves be seen and known through the quality and taste of our products and a good brand that clients can remember.
Our name, Brötli, means small bread or bun in Swiss German dialect. We have swiss roots and we are proud of the great Swiss recipes that we have.
We would like to be able to play with the ö from Brötli, this letter with the 2 dots above does not exist in the Spanish alphabet, when you see the name itself with this ö character you can immediately show that is something foreign, European, german that should make the consumer see our bakery as something different than the typical mexican bakery. Something more classy and with great taste.
This ö character can be used to make a face in the logo that we could then reproduce and make cookies in the same form and with the same decoration so it would be like a brand cookie to make our consumers remember us and something that could be unique to us.
We need to decorate the whole bakery according to this design, we need proposals for decoration in the windows and inside the bakery.
I attach some images of our new bakery so you have an idea of the colors, the ambiance on the look of our business. Thank you.