We need a brand that holds to an ancient/future type feel...classy without being elitist...modern without being cartoonish or to consumeristic...and a church that is for the city...with "presbyterian" NOT prominent in the design.
NAME TO INCORPORATE IN LOGO: Could also be "Second Pres" I would be value seeing both possibilities.
Slogan: possibly used in design, but not mandatory.
I've attached our current logo (done by a youth intern a few years ago--and shows!) and a picture of the church entrance...the cross/circle is used in different places in the architecture of the church, so incorporating a variation of that which is recognizable is preferred but not mandatory.
Finally, I've attached the vision, mission, values and strategic plan that will be unveiled in the fall to help express more of what we are trying to do...who we want to reach.
In the brand identity we'll want to use this for our publications such as sunday bulletin along with what is already listed in the brand identity package.