How kiskyan started their logo & brand identity pack journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Truewealth Publishing is a Singapore-based publisher of financial information, focused on helping subscribers in Asia become better investors. The target of Truewealth Publishing is middle-income investors in southeast Asia (Singapore, Hong Kong, Malaysia, Thailand, Philippines); the company's main product is independent, unbiased, reliable information to help subscribers make better investment decisions. PLEASE NOTE -- the industry is publishing (financial publishing in particular)... but there was no publishing option (so I chose Communications, which is not at all what it is!...)
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Reds: Energy, action, passion and love.
Greens: Growth, harmony and success.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I'd like to convey trustworthiness and solidity... and also -- this is key -- the logo needs to have an Asia angle, in terms of design, color and approach. In particular, I will heavily favor design options that incorporate the pixiu -- which is the fifth of the auspicious animals in ancient Chinese mythology, with a dragon’s head, a horse’s body and a unicorn’s feet. The pixiu is capable of flying, looks like a lion and has gray fur. Similar to dragon and lion, it's also believed to be able to driving away the evil sprits and bringing wealth and happiness. But unlike the Chinese unicorn, the pixiu is an auspicious animal with a ferocious nature and fierce loyalty in protecting its master.
Additionally... I'd like to incorporate the color red (a lucky color in China) and, to a lesser degree, green and yellow.