Unless if you have a very original idea, please no stylized "S" as a logo (a lot of startups already have that).
Our company is B2B2C and will adress mostly professional accounts, so we are looking for something:
- serious but not boring
- modern but not futuristic
- reassuring but not in a personalized way
- not too much detail
- not too skinny lettering and logo
Words that resonate well with our culture:
Our first impression would be not to include the word "insurance" in the name, but if you can do it in a way that looks good, why not.
In terms of colours, limit the number of colors
--> NOTE: we need more design, but first need a logo, there will be more work afterwards for our chosen designer <--