Is was a pleasure working with Sophie. She came up with a great design and was always quick to provide additional concepts following our comments. Thank you for the great work Sophie!
Thank you for your work
I enjoyed working with Yay. Feedback was carefully considered and response was quick and well done. I am very happy with the results.
How mcaya started their logo & brand identity pack journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We are an online peer-to-peer lending marketplace. We allow individuals to invest in loans that are made to other individuals and earn interests on these loans (i.e. individuals helping out their peers). We are a Canadian business. The identity of the brand should inspire trust and transparency, while being simple and modern. I see the logo as being simple and minimalist, perhaps just the word "goPeer" with a design element is sufficient, without the need to have a bulky icon of it's own. It needs to feel vibrant, with a successful startup vibe.
I like to see "go" and "Peer" differentiated from one another (e.g. color, font, or design). I have received a lot of icons with the letters "GP" followed by "goPeer" but I'm not interested in those. I'm also not a fan of all capital letters logo, and prefer "goPeer" or "gopeer". Simplicity is key. Thank you!
What industry do you think your business is most related to?
Accounting & Financial
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Tangerine brand's looks young, dynamic, and simple
Simple design. The square box makes it look strong and established