We're wanting simple, credible, and approachable colors, fonts, and logo lock-ups to redefine Veracity Credit's brand.
Our Web properties utilizing these new identity standards will communicate to visitors that we are a respected, established and credible firm with over 100,000 satisfied clients (not a figure to be included in the logo but important), yet agile and forward thinking with new customer-focused, individually-tailored credit repair services and plans. With Veracity, every customer gets individual attention and a unique plan to improve his or her credit score.
// Competitors include:
http://www.creditrepair.com and other credit repair service providers.
// Example advert collections with credit repair / monitoring brands:
// A few general notes:
- 3 Bureaus / 3 Credit Reports: We all have three (3) credit reports/scores. We work with the three credit bureaus -- Experian, Equifax, and TransUnion. A logo might include or imply three elements, possibly illustrating three credit reports.
- Quantity/Score/Gather/Aggregate: We work with credit scores so a logo might involve elements of quantity, growing quantity and/or aggregation of smaller graphic elements. (See Experian logo)
- Upward Trends: We help people increase their credit scores so logo shapes should illustrate an upward trend (if a trend is implied). Downward facing vectors should be avoided.
- Healing/Fixing/Growing: See the submissions in which Veracity is implied to be acting on Credit in some way, especially the suggestion that Veracity "heals" or "grows" customer credit. We like this idea.
*** We really like some of the example logos provided, especially the Simple Banking logo. If you visit the site ( https://www.simple.com/ ), you can see how well this brand does for Simple. It reproduces well small, and as white knockout on solid color backgrounds. It ties in three-colored elements, which is more relevant to Veracity (we work with 3 credit bureaus).
While not a requirement, the Simple logo also lends itself to animation (page loads and in-app screen loading within the Android application). Through some exploration, we hope to come up with something on this level.