Most creative design of all those who contributed. Very responsive and helpful on edits needed. Thank you!
Good job all around.
Thanks for awesome logo!
How Cerronel started their logo & brand identity pack journey
Who are you known as?
Humanitarian Aid Security or H.A.S.
What’s your company slogan?
For Those Who Dare
Tell us a bit about who you are and the people you reach
H.A.S. is an international Nonprofit organization that’s devoted to safeguarding other NGO’s as they carry out their missions in non-permissive environments. Our target audiences are nonprofit leadership as well as average individuals who want to do extraordinary things to help people in need.
What industry do you think your business is most related to?
Community & Non-Profit
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We're focused on appealing to nonprofits while still being masculine and aspirational to men. Logo's that I really like include O.U.R. (https://ourrescue.org/) and Wounded Warrior (https://www.woundedwarriorproject.org/). Our current website is http://www.DVMHASF.org. I'm open to having the full name in the logo (Humanitarian Aid Security) or just the acronym (H.A.S.). Generally I prefer a cleaner or more minimalist aesthetic (but I'm open to other styles) and would like something that looks good in color but can also work in black and white. Lastly, I really like designs that can communicate some part of our story visually - the main elements of who we are include 1)helping marginalized communities, 2)providing security, and 3) training people to protect themselves. While I doubt all three could be integrated into one logo (it would be great if they could be), I'd like to see at least 1 communicated in the logo.
**update** right now a lot of the designs are based around a badge or a shield. I'd love some other directions that incorporated the humanitarian aspect of our mission.