Circle of Friends, LLC – Best Senior Care is a small family owned and operated personal care agency providing non-medical care services (assistance with the activities of daily living and companionship) for older adults in the comfort of their homes in Suburban Maryland (Washington DC metropolitan area). Services in general are NOT MEDICAL in nature. Company is dedicated to providing QUALITY PERSONAL CARE services to a limited number of elderly clients and are in close contact with our elderly clients and their family members (children, and grandchildren). We acquire new clients almost exclusively by personal referrals (the word of the mouth). The company is very much involved in the local community matters and has a great reputation in the community. The company leadership is very well known in the community and enjoys impeccable reputation as well.
This company is being so successful due to unsurpassed personal attention to the needs of the clients. Please reflect that concept in company image.
Our clients are older adults sometimes with disabilities living in their homes in the community often alone or together with their families. Many clients come from Eastern European background. Many come from republics of former Soviet Union - Russia, Ukraine...
The visual identity of the company needs to convey the message of close individual attention to individual needs of older people. Image should create the feeling of a close and friendly people in the community connected to each other and caring about each other like a family. Need to convey feelings of trust, integrity, impeccable personal reputation, and solid core values of the company leadership (management) and caregivers.
The best deign will be something outside the "beaten path" - must be "to the point" fresh and memorable. Must show what company does.
Graphic images for a Personal Care company should not look sharp and disturbing but rather calm, comforting, reassuring. Please avoid sharp lines or busy compositions, and disturbing colors.
Design must be LIGHT and CLEAR. NOT OVERLOADED WITH MULTIPLE DETAILS. Our company does not endorse any religion. So please avoid completely any references to any religious symbols: crosses, stars of David, or crescent, hands in prayer, doves, etc.
Visual images DO NOT necessary have to have references to objects "circles" or "friends". It is NOT necessary to include a circle in your design, unless it really serves the important purpose of creating the visual identity. No medical symbols, unless clearly justifiable to serve the purpose.
Please see the samples of logotypes I found on 99designs site which I like and do not like. I also put some comments there.