How Wasel Delivery started their car, truck or van wrap journey
Who are you known as?
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
Our Primary Audience - the high to mid net worth individuals residing in Bahrain. Primarily young to mid aged locals and Arab expats. They are dynamic, energetic love to spend quality time at home with the family or socializing with friends. Work time is important and a crucial part of their busy lifestyle.
They value ‘Time’ as their most important resource. Going about or sending a help for utilities, consumables or white goods becomes a boring and time consuming obligation. They can do so much more!
Our Secondary Audience – the GCC tourists, they like to spend their time in Bahrain enjoying the offerings of the country. In their short time span they would like to do everything possible. What may seem simple for a local may be cumbersome for a tourist to get.
A convergence delivery based app – within Bahrain.
B2C – Targeted towards Audiences who value time as currency.
At leisure - office or home orders can be placed for delivery of a meal of choice from a fine dining restaurant.
In addition the app has a feature of ‘deliver anything’. Deli’s, Consumer goods, White goods… anything sold in Bahrain can be delivered.
Awareness - Establish a brand in the app delivery segment of the Bahrain market – Wasel Delivery.
Remind - Subsequently remind audiences anything can be delivered to your doorstep.
What inspires you and how do you envision the design for your business?
Wasel will be having Motorcycles which will be ferrying across the country. The vehicle needs to be wrapped highlighting the identity of the brand. The colour needs to stand out.
- Box : 3 sides it has to be eye catchy and clearly communicate Wasel logo along with the contact information
- The Vehicle's : Full Wrap (2 types)
- The Helmet: Full Wrap