Visual Design Style:
Something with strong, bold typography for (em)PowerPads.
- the idea of a mascot or an identifiable image
- '70s posters with strong female imagery (think Art Nouveau + brown women; steer clear of "girl power" cliches)
- Alfonse Mucha style female face (but fewer florals)
- We like peacock or feather patterns
- retro-aesthetic Indian patterns/design elements
We want more gender-neutral, NOT dainty. We are not looking for a "masculine" logo....but anything OVERTLY flowery/dainty/cursive-y isn't going to work stylistically. I'm not even opposed to certain 'feminine' patterns (mandalas) or colors (purple), but I want to steer clear of flowers and pastels. Also probably want to stay away from the whole natural/organic feel, and not venture too far into anything grunge.
Simple is good; this brand should feel 'clean' but not necessarily 'natural'. Layered patterns, geometric design, creative negative space, bold colors, fun+playful+clever+metaphorical--we are even open to black and white styles, or styles that easily translate to black and white.
I am also attaching some pictures of trucks in India to illustrate the kind of loud style, decor, and color combination that's very common. They work as good reference points for tone/execution; ie, more of this than the overall 'hippie style' aesthetic featured in the '70s posters.