tara5k needed a new illustration or graphics design and created a contest on 99designs.
2 winners were selected from 38 designs submitted by 16 freelance designers.
(em)PowerPads
(em)PowerPads are high-quality, affordable menstrual hygiene products designed specifically to meet the unique needs of women in India. We are the only brand in the Indian market that prioritizes healthy use of comfortable, disposable pads throughout the full duration of a woman's period. While developing this brand, our team surveyed over 2,500 women door-to-door from across 9 states in Northern India, collecting thousands of hours of data directly from our target customers. (em)PowerPads are specially packaged to meet the full needs a full month's period--a disappointingly unique priority within the market--and we want to make sure our branding reflects the product's commitment to our core values.
We are looking for a combination-type illustration to be used as our logo: something with strong image/color/character recognition that also features the stylized brand-name: (em)PowerPads
Visual Design Style:
Something with strong, bold typography for (em)PowerPads.
- the idea of a mascot or an identifiable image
- '70s posters with strong female imagery (think Art Nouveau + brown women; steer clear of "girl power" cliches)
- Alfonse Mucha style female face (but fewer florals)
- We like peacock or feather patterns
- retro-aesthetic Indian patterns/design elements
We want more gender-neutral, NOT dainty. We are not looking for a "masculine" logo....but anything OVERTLY flowery/dainty/cursive-y isn't going to work stylistically. I'm not even opposed to certain 'feminine' patterns (mandalas) or colors (purple), but I want to steer clear of flowers and pastels. Also probably want to stay away from the whole natural/organic feel, and not venture too far into anything grunge.
Simple is good; this brand should feel 'clean' but not necessarily 'natural'. Layered patterns, geometric design, creative negative space, bold colors, fun+playful+clever+metaphorical--we are even open to black and white styles, or styles that easily translate to black and white.
I am also attaching some pictures of trucks in India to illustrate the kind of loud style, decor, and color combination that's very common. They work as good reference points for tone/execution; ie, more of this than the overall 'hippie style' aesthetic featured in the '70s posters.