Can you design a Wizard for a new business blog?

FamilyBusinessWizard.com

We're launching a blog site that writes about family business issues. The main author is a very experienced business executive with lots of knowledge that will be shared about succession planning, tax strategies, negotiating, handling family issues related to businesses (delicate politics, etc.). The target audience for this blog is family business owners and their advisors (CPAs, Tax attorneys, lawyers).

We'd like an icon/logo designed around the "wizard" in the name FamilyBusinessWizard.com, to use on the website, social media, etc. It could be a digital graphic or illustration. Maybe one grandfather wizard with other family member wizards around him with a hint that they're engaged in a business activity? Or a completely different concept playing on the wizard theme...I'm not sure...just looking for some creative genius here. :-)

I want the icon to be fresh and original. This is for the financial/business community - but the family end of it - so I want it to be fun, not too serious and stuffy, but not too outlandish and goofy either. I want people to look at it and see the playfulness of the concept but still be willing to take the information on the site seriously.

I like these sites:
http://www.sproutmedialab.com/ (I like it for its playfulness and quality) not necessarily the colors although they aren't bad. I'm open to different color schemes but stay away from ones that are too feminine.

Think Dumbledore for the wizard - creating money through helping family businesses.