DJ's is as the name suggests, a bar and a restaurant.
Primarily serving burgers & fries.
Located on premises is also a CrossFit fitness Gym which is also run by the same owners.
We know, slightly ironic to have a burger restaurant next to a fitness gym but it works.
San Pedro is a little town on an island 20 minutes from Belize.
Belize is well renowned for its long Mayan history.
As such, what we want is two Mayan characters to compliment both the restaurant and the gym.
Character 1 - Restaurant - Mayan Chief - fat little belly - incorporate a burger - maybe spear - maybe some sauce dribbling:
Character 2 - CrossFit Gym - Mayan Warrior - muscles - weights:
The concept is to play on each businesses strengths, ie eat yummy burgers and/or get fit.
The characters need to be obviously Mayan, but also fun, nothing too serious, after all we are wanting people to see these characters and smile.
We intend on using these characters on T-shirts and menus and all manners of advertising. T-shirts for instance will have the fat chief on the front with some tag line and the muscle bound warrior on the back with a follow up tag line.
Lastly, attached is current logo. We dont want to change the style or colors, we just want to clean it up so it looks more professional. (the text of the letters doesnt look cleanly done)