The core image we imagine to be a tree, where the branches of the tree each represent an investment vehicle. Each vehicle has a return on investment (roi) and a risk factor, we see these pictured as fullness of the leaves on that branch and distance to the ground respectively.
Note: A note on one of the dotted distances to the ground so viewers understand could be: Watch your Step! High Return = High Risk!
As our logo and name include a hummingbird, and the investment vehicle we have (NLF) is real estate backed, we pictured having a bird house in the leaf area where NLF is represented. Thinking of having NLF at the bottom far right of the tree with the biggest fruit, perhaps a single thick forked trunk to show we have the biggest return and respectively low risk.
The branch for NLF should be very thick and have FORTUNE 500 etched into it.
Separately, at the base of the tree we have included a teeter-totter (see-saw) with our product NLF (or in the attached image it reads REIL) on the high side, and BOND on the low side. The character sitting on the NLF side of the teeter totter is wearing a seatbelt while the bond character is not. The caption for the teeter totter will be provided at a later date . The seatbelt represents the lower liquidity of the NLF vehicle.
As the infographic is presented we will add in smaller pieces into the story.