Tell us a bit about who you are and the people you reach
I use my website to build my author brand. My target audience has an educator’s heart and is at the top of her career. She strives for excellence even when the path is difficult. She is not afraid to challenge those around her (her bosses, students, and even family.) To lovingly challenge is part of her mission. Connection is her art. She has reached a point in her career, and life, where she struggles to be fed in the same way she feeds others. She seeks resources that are practical and spiritual, technical and theoretical, substantive and aspirational, and gentle and fierce. Balance for my target audience looks like the scales of justice, the winds of change, and the philosophy of care. She wants to read things that beautifully inform and meaningfully encourage. She wants her power to come from honesty with herself and others. She already uses each hour of her day, and wants to create more time to make the world better. She wants to expand her circle of people who understand her and see her. She understands gratitude is a verb, a muscle that can be stretched and strengthened.
What industry do you think your business is most related to?
What do you have in mind for the style and theme of the landing page?
I am not an expert on existing Wordpress themes. Here are some words that I think capture the theme I envision: comfort, smart, easy, beautiful, lush, simple, blooming flowers, butterflies, and clean like modern sculpture and Miami skyscrapers.
Elements to include in the landing page
I want to include my email capture form, sign up for opt-in (which I am currently writing ... It will be a brief book/pdf on gratitude), three most current blog posts without dates, a link to an about me, and a link to an archive page of past blog posts/newsletters, facebook and tweeter sharing buttons only (and they do not need to be prominent).
The three major changes I would like to see in my site are: 1. Please remove button and reference to book from landing page design. 2. Please make email subscription more inviting and appealing. I can suggest more active language. 3. Please fix categories box. My content has outgrown those categories.