What do you have in mind for the style and theme of the landing page?
Since this will be the page people land on after it's determined that they qualify for our program (which happens here: http://debt.consumerdebtaid.ca/p2/) there should be continuity between the previous page and this one. That said, I'm open to modifying the style of our first landing page to some degree if I feel the new design does a better job.
Elements to include in the landing page
You must choose from the design elements included in the attached
PSD,but feel free to modify/improve them in any way you like. We
be able to fit all the elements on this landing page, so only pick
ones you feel would be best in terms of both conversion rate and
style. Mandatory elements: You must include:
>> The headline/sub headline
>> One version of My Debt Analysis (I'd really prefer to use the
larger version if possible)
>> One version of Our Results/Success Stories
However, we encourage you to modify these elements in a creative way
so that the design is more appealing and the message is clearer.
This is a lead generation landing page so best practices must be
followed for conversion rate optimization (i.e. the form should be
above the fold, no links aside from in the footer, etc).
Also, I'd really like to see originality in the design. So please try
to steer clear of using our exact designs from the photoshop document.
You need to use the content, but the designs are 100% up to you and
should be unique.