JohnAnthony4 got their new landing page design by running a design contest:
PPC landing page for binary options affiliate site
Check out JohnAnthony4's Landing page design contest…
Accounting & Financial
Options Advice offers binary options trading related information to people looking to invest and trade online. Our website is an affiliate portal, meaning that traders will be referred to register at one of our recommended binary options brokers. We do not offer trading services ourselves, merely guides to help traders improve their skills and recommend them safe brokers to trade at. From a marketing perspective, our goal is to get visitors to sign up at one of the listed brokers (lead generation).
The style of the landing page should generally respect the style of the website. This however only related to the minimalist style itself and not necessarily to the colors, layout, background etc. Our current site is at this moment not professional enough to be taken as a guideline when making the PPC landing page. The PPC landing page would have to be several times more stylish and professional than the current website. The goal is to have a standalone PPC landing page that conveys trust and professionalism, determining visitors to press the "Sign Up" buttons and register at the recommended brokers.
Elements to include in the landing page
Please refer to the uploaded sketch. That will explain the needed features on the landing page. In short, these are the following: 3 boxes referring to the top 3 brokers advertised - this will be an image/logo of the broker in question and a sign-up button below Besides each broker there will be bullet points explaining why the respective broker is recommended. Down below there will be 2-3 text boxes elaborating the topic at hand.
This landing page will be used for Google AdWords PPC. This means that you will have a great deal of liberty on your disposal to create the landing page (i.e. it does not necessarily have to strictly follow the style of the current website - in fact, it should not follow the current style, as the current style is weak). The Landing Page will be the PPC variant of this page: http://www.optionsadvice.com/usa-brokers/ In other words, the page will advertise binary options brokers for USA traders. The page should be constructed in the way to reflect it that it's targeted for the USA and not just generally for anyone visiting it from any location. At this point I don't know how it can be made USA-specific, but you will have to figure this out yourself. The main goal is to get people to sign up at one of the top 3 brokers listed (please check the submitted layout proposal image to understand). In order to achieve this the design will have to convey trust, confidence, authority and professionalism. It should make the impression that these people from this website know 100% what they are talking about and can be trusted.
Every design category has flexible pricing for all budgets. Landing page design starts at 2.399 kr..
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their landing page design.
Designers across the globe delivered design magic.
JohnAnthony4 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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