Ageless Alchemy provides anti-ageing products and programs to high powered women in their late 40s through early 60s. These women are under constant pressure to look good and be on top form all the time - and they’re beginning to feel the effects their hectic lifestyle is having on their appearance, their energy levels and performance. They’re starting to look and feel old. But, growing old is not an option for them. Neither is slowing down.
What Ageless Alchemy does is takes them through a simple, but powerful step-by-step anti-ageing program that turns back the clock, so they look and feel years younger without surgery, Botox, or even a trip to the gym. It’s a unique program of natural, effective anti-ageing that fits easily into their busy lives and delivers noticeable results in as little as 6 weeks.
This education is delivered through on-line training programs, downloadable information products, subscription services and group mentoring, as well as a number of live events each year.
I want a clean, vibrant and professional-looking design that will appeal to career women in their late 40’s, 50’s and early 60’s. This needs to be one that can be used as a header on the website, for business cards and stationery. I also want to use it on packaged information products like CD covers and DVDs.
(Currently I do not have a website up and running. I'll be using a wordpress site, integrated with optimizepress and office autopilot, so the design needs to work with all of these platforms. I'd also like to include a photo of me for the website as per the shift speaker training example below. Do you need a green screen photo to work from?)
Our target market are women baby boomers. They’re independent; they know what they want; they set trends; they care about their appearance; they’re elegant; they want stay young forever, so the logo/design needs to reflect these qualities.
Just use the name in a dynamic script or typeface and colour way to convey these qualities.
(Not sure the industry is quite right. This is health & beauty).
The brand personality is energetic, caring, balanced, approachable and young at heart. Core values are inner strength, love, trust, wisdom and honesty. Colour preferences to follow later today or early tomorrow (GMT)