We are starting an online retailing business in Athletic Wear. We will begin by focusing upon women but eventually expanding to include men. So, we would like to have some flexibility in the logo depending upon when and how we expand.
Nonetheless, our initial target market will be women who are relatively young, fashion-forward, and willing to spend money. They will be women who aspire to living young, fit and healthy lifestyles and we want to support them in that aspiration. They like clothes that are fashionable and attractive and that they can wear during a variety of physical activities. They are happy paying a little extra for athletic clothes that are purpose built and good quality.
Our company will be based in Australia where it is warm and sunny. Thus, being very conducive to outdoor activities. We will focus upon building a presence and a customer base in the Australian market. However, due to being primarily online we will probably have visits from other countries too.
The logo will be used on the home page of our website most likely in a banner format across the top of the page. It will be one of the first things that our visitors see. We also plan to incorporate it into the products that we sell e.g. on the top left hand side of a t-shirt, on the packaging, etc. We will also probably use the logo on our business collateral but this is of secondary importance. So, we would like a logo that will generate customer recognition and be simple so that it can be used in all of these different ways.
At the moment we do not have a name for the business (KB Family Enterprises is the name of the parent company). This is because we would like the business name driven by the branding that is adopted. This will hopefully provide you with lots of flexibility so that you can come up with one simple logo which may incorporate a business name or it may not depending upon which you think would be better. We will also develop the domain name around the brand and logo that is used (depending upon availability). Our aim is to present to our target market a simple, clear and recognisable brand that will be primarily embodied by the logo. If you would like a name to start with then we are thinking of KB Sports Wear but feel free to use any other name that you think would be better.
The colours of the logo will need to be interchangeable because it will be used on a variety of different products that have their own different colours e.g. white, pink, turquoise, black, etc. Although it may be helpful to have only a limited number of colours that are used to avoid too much confusion e.g. white and black
Thank you for taking the time to read about our new business. We are excited about the opportunities ahead and we hope that you might be able to help us on that journey.