Beyond Checkbook Charity needs a Beyond Awesome Logo!

Beyond Checkbook Charity

Learn. Share. Power Your Giving!

Beyond Checkbook Charity doesn't exist yet, but we have a big vision: to transform the current relationship between donors and the charities they give to. With the help of your awesome design it will become the online destination for people who want to learn how to make a real impact on the world through their charitable giving and engaged philanthropy. We do this through providing great online information, videos, education, and an online donor community.

Target Audience:

Sufficiently affluent to have money to give
Successful professionals with skills to share
Roughly Baby Boomer. The design should feel fresh and young, because we will always be the rock & roll generation ;-)
More female than male
Wanting to give with impact but needing confidence and information on how to do that while ensuring security for their families

A secondary audience is financial planners who work with these people.

I've uploaded two different graphic directions:  One is a tree (ignore the birds).

The other is my badly drawn idea:  BeyondCheckbookCharity with a curve above, breaking into stars.

The Star Image: 

We like this because it’s simple.  We like the idea of one thing (the line) becoming many (the stars).

The Tree Image (ignore the bird):

Tree represents growth, life, sustainability     

Roots represent community, generations (passing on values to children) and also financial stability     

Image is strong on its own 

What we Don’t Like:

Please, no clichés:  no dollar signs, money trees, hands holding a tree, hands holding each other, hands of any kind, people surrounding a globe – you get the picture.

What We Do Like:

Surprises!  Please have fun with this.  This is our first time working with graphic designers in this way.  We’re really excited to see what comes in!