We are redesigning our website also and want the new logo and the new website to mesh together flawlessly. Our general instructions for the site will help you think of ideas for the logo as well.
General style ideas:
- The style should be bright, bold, and a bit edgy, but still professional
- Use flat and/or material design
- Something unique, eye-catching and young, not boring & generic
- Icons/buttons should provide motion/feedback (and use more than one color)
- Style should not be too masculine or too feminine
- Font/headers should be large, bold & lively (see prochoiceamerica.org & http://blacklivesmatter.com/)
- Site should be visual and use images, icons, and cartoons.
Our top audience (ranked):
1. In general: middle-school age to 25
2. People researching youth rights issues
3. People who want to start a NYRA chapter
5. Members who already support youth rights
6. Lawmakers, leaders, decision-makers
7. People in need of help/assistance
We are fine with either a new logo or a revamped version of our existing logo. We are not necessarily wedded to the symbol, style, or colors of the current logo, but if our design needs can be accomplished without a radical departure from the current look, that would be preferable. If it can’t, then we are fine with a radical departure.
Here are our needs for the new logo:
- We’d like a flatter logo with less (or no) gradient
- We’d like to make the full name “National Youth Rights Association” larger and more prominent (or just use NYRA Youth Rights)
- We want a logo that will look good online and offline
- We’d like the logo to still look good in black & white, or in a single color
- We want to be sure the logo will look ok when overlaid on top of an image or picture
- We aren’t wedded to any of the fonts used in the logo, and would like it to be consistent with the new website
- Something that fits with a bold, edgy, modern but professional style.
- We’d like options/versions that are less rectangular & more square, for better use on social media
- We don't have any strong feelings about the eagle/flame icon on the current logo. You could ditch it, rework it, or leave off an icon altogether and just use a wordmark.
Here is our website:
Here is our Facebook page:
Our design specs: