How jaime.leifheit started their logo design journey
Who are you known as?
What’s your company slogan?
People Recognizing Animals Needing Aid
Tell us a bit about who you are and the people you reach
PRANA Run is an organization based on raising money for animal rescue groups. PRANA stands for People Recognizing Animals Needing Aid. We donate 30% of profit to animal rescue organizations. We are looking for a logo that conveys our mission and our desire to raise money for (all) animals in need. We would love a logo that represents who we are and could be used on a variety of products/labels/services. We want to create a connection with our audience as these people will be buying a product or service because it's important to them that we give back. Think vegan lifestyle brand that gives back to animals in need. See Notes below for vision of logo.
What industry do you think your business is most related to?
Animal & Pet
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Aquas: Empathy, compassion, clarity and precision.
Light neutrals: Purity, balance and sophistication.
Let designers make suggestions:
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
-Please no dogs and cats (we don't want to be perceived as an animal rescue group). We help all animals in need.
-Think Vegan Lifestyle Brand. We are broadening the scope of everything we do and are expanding to give people more ways to give back to animals in need. A logo that conveys harmony, love, nature, and animals. Our top priority is giving back to animals and we need our audience to infer that message.
-I have included two attachments. 1) A yin yang with a tree. I love how the roots of both trees connect. 2) The tree made up of various animals in it.
-I love the concept of a yin yang with a tree (one side light and one side dark). The tree comprised of animals. And hands holding the yin yang.
-NOTE: If you don't see the tree fitting into it, I'd go with the yin yang with animals in it.