We definitely want something MODERN and CLEAN, and probably horizontal to match our unreleased website in the image I attached below.
Something crucial is that we want a symbol/icon in the logo that is more unique than our current two trees. We want to be able to crop it out and use it for social media avatars and maybe the favicon. This symbol should be something nature-related that impresses and invokes trust. A good idea might be to get creative with the AW part by making that the symbol instead.
We want something that will look good on a narrow white background, such as on the header of our website shown in the image below.
I would like reiterate that we are not looking for anything that is difficult to interpret and hard on the eyes. If you would like any clarifications or have any questions, we encourage you to ask!
Here are more things to keep in mind:
1. Please make sure the text is modern.
2. Designs that fit well in our header will have a higher chance of being selected.
3. While it is definitely not a requirement, it would be nice to see some more attempts at being creative with the AV, while still maintaining its legibility and clarity. Ask a friend if they can honestly tell that your design reads "AV Landscaping".
4. If you design a symbol, we want it to be able to represent the company alone. We want it to have AV on it somehow.
Thank you for your time and we are excited to view your designs!