We provide coaching, small group training, online training, a podcast, and a free online forum for dads who want to be the best version of themselves for their family.
Target audience are dads who, for whatever reason, don't have a great relationship with their own father. Some could have not known their father, or some could have had harsh, abusive fathers or anything in between. Most likely, they are between 20-45, are successful, motivated, committed, and disciplined with a desire to have a great family life and lead their family with confidence. The reality is though, they struggle with believing they can break the negative patterns of behaviour they saw from their dad, and wonder if his mistakes will be the same mistakes they make.
They desperately want to make their family different, and they want a great relationship with their kids. They also want to be great at their jobs, and have a great relationship with their wife. They make mistakes along the way, and are plagued with self doubt and fear at times, but still keep working through it. They value their health, fitness, and desire to be financially successful, but not at the expense of losing their family or most important relationships.
The Logo should convey a sense of struggle, but also strength, stability, power and boldness. I'd like the logo to be able to stand on it's own without the name/tagline, but also integrate very well with both. Also prefer simple, clean lines.
Three core elements of the connected dads message are fatherhood, faith, and fitness.