A comic but serious ogre that fights to save our customers money on electricity

Energy Ogre

WHAT WE'RE LOOKING FOR
A logo with a character of an ogre that is friendly and approachable
to our customers, yet tough enough to protect them--something
similar to one of the characters from the movie Shrek.

WHAT WE DO
Our company saves people money on their electric bills, and ensures
they are not being taken advantage of by their electricity provider.
We are experts that fight for the best deal for our customers, and
proactively monitor their accounts to ensure they are being treated
fairly.

WHY IT MATTERS
Choosing an energy provider is a confusing and time consuming process,
and most consumers end up paying more than they should because of it.

OUR AUDIENCE
Our target audience is home owners and renters living in a market
where they have the choice of picking where they buy their
electricity.

We are looking for an ogre that is friendly and approachable to our
customers, but he's still a tough guy. Something similar to one of the
characters from the
movie Shrek.