We need four logos that all come out of one logo concept. We need Align Ministry, Align Pregnancy Services, Align Partnerships, and Align Resources. These can all be very similar, perhaps with just a color change or something like that.
We like clever, simple designs with some originality. We appreciate there being a sense of alignment in the design, since that is what the brand is about. We are open to a design that is primarily the words, with some interesting touch, or to a design that has a logo mark. If the design is primarily the words, we like the possibility of having a "hero" letter that has more interest, but we are open to other options as well. The primary audience is women age 16 - 24 , but the logo needs to also work for men who come to the ministry, supporters who tend to be older and have more money and education, and ministry leaders around the country.
We are attaching documents for colors, tone, our story and mission, and sample images for Align Pregnancy Services (but the Align Ministry brand will be larger than just the pregnancy services as it will cover teaching resources and consulting partnerships.)