Ed Soehnel got their new logo design by running a design contest:
Create a logo for a business about dogs, a mountain lifestyle and healthy eating
Check out Ed Soehnel's Logo design contest…
The Light of Dog
Animal & Pet
Our business tag line: Dogs, a mountain farm lifestyle and eating healthy are our passions and our business We started training dogs, and that has evolved to include in-home dog boarding, dog products (food, books, online training modules), which we source from our own farm and local farms in our area. We are also building a commercial farm that will sell fruit and produce. Our target customer: * Women more than men - 80/20, in the 25-55 age range. * Upper middle class, with household incomes typically over 100K/year. * They mostly have kids and are married, but 25% do not have kids or are married - these tend to skew younger. Some have grown kids. * They typically run the household - manage kids, dogs, errands, shopping, etc. * They are typically the chief health officers for the family, leading efforts to eat better, be more responsible environmentally, etc. * They drive SUVs, take vacations, and typically like getting outdoors, but they are not the rugged type. They like their luxuries. * They spend time at kids soccer games, etc. * They typically want the best for their familes - food, care, quality of life - and are willing to pay for that. * They think of dogs as part of the family. * They either already know or learn through training that raising dogs is a lot like raising kids - focus on the positive, be instructive, etc. not punitive/punishing.
Logo types to explore
The uploaded jpg is the framework we want for a logo. We would like a sun in the top box centered, The Light Of Dog below that, and in the bottom two boxes, we want a pine tree on the left and a dog sitting on the right. The sun is yellow or orange color, the tree is green and the dog is blue. The uploaded file, romeo, is the side profile we want to use for the dog. He is a Vizsla. Don't use his picture, but a graphical rendering of him.
299 US$ Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at 1.999 kr..
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Ed Soehnel collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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3 days ago | 23 min read