FlowOver is a network of hybrid ecommerce/crowdfunding websites. When customers make a purchase on the website, 10% of their purchase money can then be applied to one of our crowdfunding project as a grant.
Our first site launched is cabinethardware.org. To see a one minute informational video, go here: http://youtu.be/Bf49AGvS6Bk
The name FlowOver comes from the following story:
There are two ways of giving in this world. One way is you can give to others by taking away from what you have, but your giving is limited by how much you have and you may leave yourself with very little. The other way is to fill yourself up so much that you overflow, and that flowover can provide for far more people while still leaving your full.
That's the idea of flowover. Our websites offer the same top brands as our competitors, and we offer the lowest pricing around. So buying from us still leaves our customers full, they're not draining themselves to give to others. Yet, at the same time, they're able to pass on 10% of their purchase price to help others in need. That's the flowover part.
We just need an image that conveys the idea of one thing being overly full and that flowing over to someone else.