Melani Nafisa did a great job and was apleasure to work with. I look forward to working with her on my next contest with 99 designs. Thanks Melani!
How afai99 started their logo design journey
Who are you known as?
Roland Equity Partners
What’s your company slogan?
continuing a proud legacy
Tell us a bit about who you are and the people you reach
Why we exist:
We are called "Roland Equity Partners". We are a partnership of operators / managers with the financial backing of a diverse group of world-class investors. Our goal is to convince an existing business owner (the "Seller") to sell us his/her business. It is likely that this is the first time the business owner has thought about selling their business; they will be reluctant and a bit nervous. The main theme we would like to communicate to perspective sellers is that we are committed to "continuing the legacy" they have created.
Our target audience is a self-made professional. He/She is hardworking and is passionate about the business we're trying to buy from them - they love it almost as much as their children, and are passionate about the legacy they will leave behind in the company. When they consider selling they will want to ensure that the buyers are: honest, passionate, competent, and committed to the business.
What industry do you think your business is most related to?
Accounting & Financial
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Benefits we offer our Customer:
Of primary importance to our audience is the knowledge and reassurance that the business they created (and employees who work there) will still continue after they exit the business. We NEED to communicate clearly that we plan to continue the legacy they created. Additionally, they need to know they've left the business with competent and committed professionals. The designs need to look sharp, clean, and professional.
1. We obviously want this to look as professional as possible. Our audience consists of business and investment professionals who have made a fortune doing business, hence they will be very keen to the level of business professionalism that we present ourselves with.
2. Clean and not cluttered (emphasis on Less is more)