aaronprimal got their new logo design by running a design contest:
Create the Logo for a New National Franchise Restaurant
Check out aaronprimal's Logo design contest…
We are launching a chain of franchise quick serve restaurants under the "Primal Kitchen" brand name. The food served complies with a Primal/paleo/ancestral diet: meat, fish, fowl, eggs, vegetables, fruit, nuts and healthy fats. No grains, no industrial cooking oils. The target audience is health conscious.
Logo types to explore
Can use some variation of Trajan fonts to stay consistent with the rest of the brand (as seen here: http://primalkitchen.com/), but should reflect uses in a restaurant, like large and small signage, wall images, menus, ads, etc. Grok is OK to use (the jumping silhouetted figure holding a spear in the logo at the link above and also attached), but not abuse. Maybe a version with and without. The message is awesome clean food - not specifically Paleo or primal, but will certainly fill that need. A place where anyone who wants real food can go - and bring their friends who aren't even into eating healthy, but who dig great tasting, at times decadent, food.
499 A$ Silver package
Every design category has flexible pricing for all budgets. Logo design starts at 1.999 kr..
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
aaronprimal collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Eliza was fantastic during this whole process. She was very patient with my lack of creativity and helped me design a site that greatly exceeded my expectations. This is the second project I worked with her on and I cannot recommend her highly enough. I wish there were more stars!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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