csearle+s got their new logo design by running a design contest:
Create a logo for a startup professional services firm with a difference!
Check out csearle+s's Logo design contest…
HIVINT – pronounced “hive-INT” (www.hivint.com), derived from “Hive Intelligence” – is establishing a truly new and innovative approach to cyber security professional services. We will change the way the security industry interacts with clients and vice-versa. In doing so we will make high-quality security advisory and assurance services available to a wide range of Australian businesses and organisations, not just those with “deep pockets”. We will be providing a “multiplier” effect, to make the knowledge of the best in the business, accessible to more companies. In the same way that the “collective intelligence” of the beehive goes far beyond the intelligence of the individual bees at any point in time, we will utilise a variety of data sources to provide our customers with a level of security resource and advice that they could not individually achieve. To achieve this, the business will take advantage of leading edge technologies in order to maximise efficiency and effectiveness. Service delivery can be either highly personalised, or highly automated, or a mid-point of the two. To achieve high automation, customers will also be able to interact with HIVINT via a secure portal as well as traditional face-to-face consulting. This portal will seek to be the “hive” for our community.
Logo types to explore
Desired Look Something very clean and professional. While there is an abundance of ‘hacker’ branding in the security industry, we want to distance ourselves from that and be known for professionalism, quality, trust, consistency and reliability. While we are highly technical, we are first and foremost a professional services business (not a technology business). Our initial thought is that the name “HIVINT” should be all caps; however we are open to alternate design views on this. Other Requirements Need a simple ‘device’ that can be incorporated into the logo and company name but also stand on it’s own as a brand marker. Would typically appear as a watermark on documents or on the rear of business cards. Previously we have used: A swirl, as can be seen on the bottom-left corner: http://tinyurl.com/mdx9buh A ‘squish’, as can be seen here: http://tinyurl.com/mynrysx Key Concepts / Values • Structure • Consistency • Scale • Client-driven • Efficient • Increased return on investment • Leverage • Research • Technical excellence • Automation • Crowd / community • Quality • Our clients and our staff are our equal top priority Target Audience We will primarily be targeting established Australian businesses in the following sectors: - Financial Services - Technology - Retail (particularly those with a heavy online presence and related payment / e-commerce requirements) - Government & government agencies - Telecommunications The typical audience will be middle to senior managers, aged 40+ and predominantly male with a high degree of technical expertise. Logos and Brands We Like http://99designs.com.au/logo-design/contests/help-human-ignition-logo-216326/entries/23156335 http://99designs.com.au/logo-design/contests/logo-wanted-boxview-169553 http://99designs.com.au/logo-design/contests/sneaky-elephant-software-needs-logo-85083 http://www.designworklife.com/wp-content/uploads/2013/09/LacyKuhn_Beehive_01.jpg https://s3.amazonaws.com/htw/dt-contest-entries/68023/united-states-software-consulting-logo-design.png http://www.designtickle.com/cdnmedia/-/2012/06/bees-beehives-sticky-honey-artwork/15-beehive-logo-icon-design.png Note that while our name is “HIVINT” and is derived from the word “Hive”, the inclusion of a stylised Hive or bee imagery is an option but isn’t essential; we are open to any and all ideas about representing our core values and the “collective intelligence” concept.
799 A$ Gold package
Every design category has flexible pricing for all budgets. Logo design starts at 1.999 kr..
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
csearle+s collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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