Nine Ten Capital Management is the name of our firm. Nine Ten is an homage/allusion to the CRSP 9-10.
CRSP is an academic institution/foundation within the Chicago Booth School of Business and stands for the Center of Research in Securities Prices. They have been publishing data on the stock market for over 50 years and their data goes back to 1926. CRSP is commonly known for breaking the stock market into 10 groups based on the size of the company. They call these groups deciles. Much literature has been written about the smallest two deciles (which is the smallest 20% of companies) and is commonly referred to as the CRSP 9-10.
The "logo" attached is what we envision for our letterhead. We're looking for a potential logo to either add on to this, or if it's really compelling, to replace what we have already.
Our company was just recently spun out/reorganized from our affiliate that has been around for 14 years. We are technically a new entity, but have had long-standing, trusted relationships, with almost all our current non-profit, institutional clients. We're not out marketing our firm to get new business. We're set with our current relationships and partners, and at this time are in no desire to get new business. Obviously that could change at some point in the future, but that's the way it is now.
Typically when people hear the words "hedge fund" they think of Wall Street traders. We're neither located on Wall Street (we're located in Austin, TX) and we're not a "trading" firm. We are long-term investors who buy and hold stocks for many years. One of our investments we've owned for over 14 years. We seek to know as much or more about a particular company than anyone else out there, and then concentrate our investments into a relatively few number of ideas. Typical investors may own a hundred stocks in a fund, we target 8-12. Every investment is meaningful. Our hopes are to find small companies in the smallest 20% pool, i.e. the CRSP 9-10, that will one day become very large companies.