Brooksstone got their new logo design by running a design contest:
Create the next logo for BreakPoint Fitness
Check out Brooksstone's Logo design contest…
We are a high energy group fitness facility that provides a concert like workout experience. Stage, lighting, music and ENERGY during a one hour workout we provide Les Mills classes such as Body Attack, Body Pump, Body Step, Body Jam www.lesmills.com.
Logo types to explore
Target audience is men and women between age 20-45. Well educated and health conscious. They enjoy a team atmosphere and probably enjoyed team sports in grade school and college. They enjoy having fun, listening to music, sweating, and being social. The name "Breakpoint" for this business originated from the "breaking point" of a wave. This doesn't have to be incorporated into the logo but that is the history. It obviously applies to the "breaking point" of fitness. Because BREAKPOINT FITNESS specializes in offering Les Mills classes we would like the logo to share some similarity while standing out on its own. The two logos will appear frequently on marketing material. They should not clash.
Every design category has flexible pricing for all budgets. Logo design starts at 1.999 kr..
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Brooksstone collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
This design embodied the regal essence, the sporty edge, and the classic tailored sensibility of my brand perfectly. The designer was able to see my vision and what worked and didn't work with my previous logo's and upgrade the concept.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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