How Merileemccormick started their logo design journey
Who are you known as?
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The Cooperage will be a bar and restaurant with an open rotisserie. Audience will be families with children as well as young twenty something singles. Idea is for parents to be able to take their kids out to dinner and feel like they are dining in a real restaurant or for people to enjoy a night out without kids. Cooperage means "barrel factory" so if there is a way to integrate a barrel or the wood of a barrel into the logo, great - otherwise it can be just text. Should feel simple, contemporary, friendly, approachable. Also, logos need to be seen from street (so text should be bold and readable). We also need a version without background because there are some uses (like cocktail napkins) that will not work with a background. Also prefer some kind of border if a background is included.
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Hi, The proposal document attached was our initial concept. I put together this logo quickly, but not very happy with it. i was trying to incorporate the barrels, but this is optional. I really want the logo to be simple and contemporary. If you can't fit the barrel in, just use the letters in a font. The words "American Grille" should be small with the main focus "The Cooperage". Thank you!