Fast casual restaurant serving dishes on sizzling plate, all dishes comes with fried rice and fried egg.
SI LOG is short for Filipino word:
Si - "SInangag" in english= garlic fried rice
Log - " It log" in english = egg
Thus the name SILOG, because all sizzling plate dishes will be served with garlic fried rice and fried egg.
The word silog (pronounced as see'-log) is synonymous to breakfast. As this type of dish is usually served during breakfast hours.
My new restaurant will be a 24 hour operations, serving breakfast, lunch, dinner, breakfast.
MyTarget audience is 20 to 30 years old Filipino or Filipino-American, or 2nd generation Filipino in California.
My restaurant interior will have the ambiance of an "outdoor" feel with brick wall, wooden benches, street pole sign, lamp post.
But will have touches of modern, like big monitor to show live feed of facebook or pinterest posting by actual guest while dining.