The logo should primarily focus on the name – Social Alpha. It can also be written with-out the space, as in SocialAlpha, or in lower case. You can also use the greek letter in place of “alpha”. It is not necessary to include text other than the name. We are looking for a logo that is simple, elegant, modern/contemporary, artsy and smart.
Some possible directions to explore are:
1) The focus of the tool is to extract key insights from social media/twitter. So imagery that captures this is useful.
2) The tool is driven by state-of-the-art Artificial Intelligence technology. So capturing the sense that it is powered by advanced analytics is useful. Some keywords relevant to the driving technology are: Text Analytics, Machine Learning, Data Mining, Natural Language Processing, Social Network Analysis, Social Medial Analytics and Web Min-ing.
3) The target customers are professional in the field of Finance. The term “alpha” in the name is used in the context of tradable signal (insight which can be used for trading), which in this case is derived from social media. So using symbolism that would appeal to the financial professionals is useful.
Please do not use any stock images or clip art in the logo. We need to be able to resize the logo without distortion. We also need a version with a transparent background. It should be easy to use some portion/or some version of the logo as a favicon.