We handmake organic, grain free dog treats — these are a "premium" treat that caters to a more particular audience who is willing to go beyond the everyday pet store treats and seek out treats which are fully organic and grain-free, either for personal reasons or because of wheat/grain allergies in the dog.
We're looking for a playful, cute logo that appeals to a wide audience, while still portraying that the product will be high quality. It should remain clear when reduced to a single color, and against a variety of background colors (with inversion if necessary). Large, bold logos are great, though some of our product packaging will force logos to be printed small, so please make sure it'll be clear and recognisable even at small sizes (~2 inches). Including variations for small print are acceptable.
A cute mascot would be a plus, but not essential. We have a blenheim colored Cavalier King Charles which *may* be a good fit if you're looking to illustrate a mascot, but most breeds (lab, german shepherd, sheltie...) would be a solid fit — we'll leave this to your discretion as an artist!
Our main demographic is:
• 20-50 year old female
• Busy, urban lifestyle
• Married with children
• Above average household income