We love our new design, what a great way to get multiple designs to choose from. Our brief was answered!
How michaelhtran started their logo design journey
Who are you known as?
The Lunch Lady
What’s your company slogan?
Vietnamese Street Food
Tell us a bit about who you are and the people you reach
We are a Vietnamese street food concept (Expanding to Los Angeles) that sells 1 dish per day (Noodle soups like pho or other specialty soups) different dishes each day of the week hence given the name Lunch Lady. The original Lunch Lady location is in Saigon (Ho Chi Minh Vietnam). The Lunch Lady (Herself) became famous throughout the world and south east Asia after her street food stall was featured on Anthony Bourdain's show no reservations. The target audience is the millennial demographic.
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
My vision for the brand is to be authentic to true Vietnamese street food. The environment, surroundings and experiences you get when you sit down and enjoy a hot bowl of pho in the alleyway.
Sitting on nothing but Blue plastic flimsy stools and blue plastic tables. with bowl of noodle soup on top and condiments on the side.
These are 3 elements i am looking for in the logo. Must be all 3!
1. Vintage feel Typeface (Saigon style?)
2. Blue plastic stools and chairs
3. A bowl of soup sitting on top + Condiments (ex. chopsticks)