To our Designers:
Our ideal logo will be: Bold, Distinctive, Simple, Recognizable, Unique, Modern, four or less colors, will look nice in full color, one color, in grey-scale, in b/w, and can be presented on black, or white. It will be flexible for both vertical and horizontal use. The typography will be simple, and scalable, legible at large and small sizes. Abstract is ideal.
We would like to see a variety of ideas that use pictorial, abstract, and character icons for our new logo. For typography, please emphasize “Counseling Center” or “ C C,” NOT “Southern California.” Our intent is to be able to change the name “Southern California” down the line, but to retain the imagery and branding of “Counseling Center”.
Please avoid: gradient, hearts, stars, hands, leaves, trees, medical crosses, happy, jumping, hugging, and representations of people, unless presented in an abstract or creative way.
Thank you for reviewing our Mission, Vision, Values, & Key Messages and learning more about who we are. Though we have provided the above parameters, if in reviewing our materials you are inspired to offer something outside our expectations, we encourage you to take creative leeway. Thank you for participating in our contest!