Wild Student is being developed as a new lifestyle brand. It should reflect the core student values of: partying, drinking, casual dating (hook-ups).
The brand is about promoting a 'wild' and 'no-limits' student experience.
The logo should have a memorable and unique font face and the emphasis of the design should be on the look and feel of this (gradients, font, outlining etc). However I am also keen to see effective use of additional elements to encompass the brand (not essential though) e.g. boxes, background, icons, vectors (if using vectors, please exclude any alcohol/bottles for legal reasons).
The logo must suit an audience of age 18-21. Be careful not to make it childish, the audience won't respond to a design that is too sparkly or playground-iike. The logo needs to scream edgy, naughty, and wild!