chelsealarsonandrews needed a new logo design and created a contest on 99designs.
A winner was selected from 71 designs submitted by 14 freelance designers.
Life of Excellence
Life of Excellence is the ultimate resource for people looking to live their best life. Combining therapy, life coaching, and digital resources, LifeofExcellence.com is a destination for people looking to improve their well-being and happiness. Services include life coaching, recovery coaching, therapy, nutritional coaching, travel companionship, and more. Our target audience is wealthy women 30-50 years of age.
Tagline (but we don't want this in the logo): Live your best life.
Please see the color examples attached to this brief.
---Logo & Icon---
-The logo will include company name - Life of Excellence - and a triangular icon.
-The triangle icon could be sacred geometry and could be designed with shades within our palette
-Another idea for the icon is to integrate the company abbreviation “L” “O” “E” in a triangle, see examples
---Brand Look and Feel---
-Masculine look and feel that is at the same time approachable for women, audience is wealthy women from 30-50 years of age
-Confident and strong branding
-Powerful and spiritual look and feel
---Fonts---
-Variation of fonts, font weights, and font colors would be good to see
-I included examples of playing with fonts in the attached samples
---Color Palette---
-We would like to see a blue and gray color palette
-See sample color pallets attached
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