GOAL: We're looking to develop a logo for our community of business professionals that we’ve delivered professional coaching to. The logo needs to clearly show a link to our parent company Talking Talent through the use of their main icon, a butterfly (attached). It should connect the butterfly to the concept of a glasshouse in a clever (not necessarily literal) way.
WHAT THE GLASSHOUSE MEANS:
The glasshouse refers to an extension of the well-known term, 'breaking the glass ceiling'. A glass ceiling is a metaphor used to represent an invisible barrier that keeps a given demographic (typically applied to minorities) from rising beyond a certain level in a hierarchy.
Talking Talent isn't just breaking glass ceilings, but glasshouses for businesses and individuals in what it’s achieving.
The butterfly (attached) must be reflected in the design. It could be smaller, it could be many, it could be an outline, it could be rotated. As The Glasshouse is a sub-brand of Talking Talent, we need this to be immediately clear. So the butterfly must be used in some way to highlight this connection.
We're looking for a concept that uses the butterfly and connects it to the concept of a glasshouse in a clever (not necessarily literal) way. Different ideas we have had are as follows:
– INTELLIGENT/ PICTORIAL LOGO
Showing the connection to our community (butterflies) and the glasshouse. Intelligently showing both concepts in a clear and communicative way.
– ABSTRACT LOGO
Using the butterfly as the main logo, but showing the concept of a glasshouse within it's texture/ colouring. So communicating both ideas - through more subtle means.
– We are open to the use of more than one butterfly to give a sense of community, flourishing and activity - we would like both options though. Please use our corporate font but we're happy for you to explore stylization of this.
– Please stay away from icons that look clip-arty.