We're targeting homeowners, businesses, apartment complexes that want their roofs, siding, walkways, driveways, gutters cleaned. We don't use pressure like pressure washing. We use very low pressure and apply chemicals, hence the name Softwash.
We need a logo that can be just a simple image, image with the name CHAMPION, image with the text CHAMPION SOFTWASH, and we need it to be good for all black, and on an all white background. We want this to be mature, modern. We don't want it to look stuffy, but we don't want a cartoon logo either. The mood should be neutral. We would prefer a sans serif font.
When we think Champion we think of a knight or a shield. We don't want a mascot looking knight that's mean and aggressive looking. Something neutral possibly. We don't want it to be flashy with lots of highlights and shadows. Again, we're not looking for an athletic mascot.
Tie in the letter C if you think you got something worthwhile. A water drop or waves of water will do fine as well.
Three main elements you can incorporate AT THE MOST, and you don't need to incorporate all of them: Water, Knight/Shield, C