Our organization is the Five Powers of Extraordinary Girls project. Our aim is to create an e-course, written curriculum and consulting platform for adults dedicated to sparking and sustaining these conversations about power with girls.
There are an estimated eighty-five million mothers in the United States, 71% who work outside the home, who are raising daughters with deep ambivalence based on the disparities and prejudice they’ve experienced in their relationships and in the workplace. Our audience is also those stay-at-home mothers who volunteer at schools and in communities at progressive, girl-serving organizations like the Girl Scouts.
Our audience is the 55% of women—whether they work outside the home or not—who in 2012 voted for President Obama and tend to who vote for progressive causes such as paid sick and maternity leave, addressing the gender wage gap and universal health care. It appeals to all women, mothers or mentors, who feel ambivalent about leadership who, studies show, are still saddled with an inverse relationship when it comes to their success and their likeability, but remain deeply committed to changing that for the next generation. It’s for the 3 million women members of the Facebook group Pantsuit Nation, the grassroots campaign that supported the election of Hillary Clinton.
The Five Powers is also for dads and father figures who are raising today’s girls, especially the 1.4 million stay at home dads, a figure that has doubled in the past decade.
More than half of the eighty million millennials in our country who volunteer with girls are also a target.
The market extends to those in Canada and the U.K. as well, countries having experienced demographic and cultural shifts on par with the U.S. There have never been more opportunities for girls; yet, for most, power is a dirty word and remains un-examined in their lives.
Our products hold appeal for those who desire a ready-format for having conversations in groups. Through the Five Powers Facebook page, I expect we can continue to attract unique parent and school counselor visits by doing an on-line contest where readers share everyday examples of girls using power. From there, I see creating an invite-only Facebook group, like Pantsuit Nation, which gained millions of members in the campaign to elect Hillary Clinton.
Our customers are progressive, innovative, feminist-minded leaders. They make a one-time purchase of videos and app and share their experiences with their friends.